{"id":10,"date":"2025-05-18T11:39:19","date_gmt":"2025-05-18T11:39:19","guid":{"rendered":"https:\/\/hannaholm.fi\/?page_id=10"},"modified":"2026-10-23T09:36:40","modified_gmt":"2026-10-23T06:36:40","slug":"hanna","status":"publish","type":"page","link":"https:\/\/hannaholm.fi\/","title":{"rendered":"Hanna"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-contrast-color has-text-color has-link-color wp-elements-1\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-49249989 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ca2dd60b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-d8dce8eb wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(8.042rem, 8.042rem + ((1vw - 0.2rem) * 21.895), 22rem);font-style:normal;font-weight:300;letter-spacing:-0.03em;line-height:1.4\">Hey,<\/h2>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--1 wp-block-paragraph\">Whether it&#8217;s adopting AI or digitalising marketing and sales, change rarely fails because of the technology. It fails when no one connects it to the business, the customers and the people who are meant to make it work.<\/p>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--2 wp-block-paragraph\">I&#8217;m Hanna Holm, and making that connection is what I do.<\/p>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--3 wp-block-paragraph\">With 15+ years in marketing, sales and digital transformation \u2013 and most recently as co-founder and CEO of an AI startup \u2013 I bring clarity, structure and momentum where change needs it most: linking AI to real business problems, renewing how marketing and sales work, building new capabilities and leading people through change.<\/p>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--4 wp-block-paragraph\">As a Certified Business Coach, I also know how to support people through uncertainty, foster psychological safety and help teams thrive.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-nowrap is-layout-flex wp-container-core-group-is-layout-0f0b95e2 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"1280\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna.jpeg\" alt=\"\" class=\"wp-image-16\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna.jpeg 958w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-225x300.jpeg 225w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-766x1024.jpeg 766w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-768x1026.jpeg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-x-large-font-size wp-block-paragraph\" style=\"line-height:1.2\"><a href=\"https:\/\/www.linkedin.com\/in\/hannaeholm\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><br><a href=\"mailto:hanna.e.holm@gmail.com\">hanna.e.holm@gmail.com<\/a><br><a href=\"tel:358405602626\">+358 40 560 2626<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-x-large-font-size\"><strong>Growth Leader &amp; Builder<\/strong> | <strong>Marketing, Sales &amp; AI<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Are You Facing Any of These Challenges?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Trying to navigate digital transformation but unsure where to start?<\/strong><\/li>\n\n\n\n<li><strong>Invested in AI tools, agents or training, but the daily work hasn&#8217;t really changed?<\/strong><\/li>\n\n\n\n<li>Unsure how AI connects to your business goals and customers?<\/li>\n\n\n\n<li>Growth has stalled and you need clarity on customers, positioning and go-to-market?<\/li>\n\n\n\n<li>Lacking a clear marketing strategy \u2013 or not sure where to take your brand next?<\/li>\n\n\n\n<li>Marketing and sales still running on manual work, scattered tools and unused data?<\/li>\n\n\n\n<li>Launching a new business or offering and need someone who has built from zero?<\/li>\n\n\n\n<li>Need to modernise your marketing organisation, your MarTech stack or make better use of data and AI?<\/li>\n\n\n\n<li>Unclear about the capabilities needed to succeed \u2013 or which skills to build internally vs. outsource?<\/li>\n\n\n\n<li>Facing internal resistance to change or lacking leadership?<\/li>\n\n\n\n<li>Need a senior leader on a fractional or interim basis, without a full-time hire?<br><\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>If any of these sound familiar, <a href=\"mailto:hanna.e.holm@gmail.com\">let\u2019s talk<\/a><\/strong>!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I help organisations turn growth ambitions and AI investments into results by connecting technology, business and people. I work as a consultant, coach and fractional or interim leader \u2013 directly with companies and as part of partner teams in AI implementation and training projects.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic.jpg\" alt=\"\" class=\"wp-image-18\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic.jpg 1024w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-300x300.jpg 300w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-150x150.jpg 150w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4bb49aaa wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h1 class=\"wp-block-heading alignwide\">How I Can Help<\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">AI &amp; Business<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I act as a bridge between business, customers and technology \u2013 helping leaders see where AI creates value and what it takes to get there.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Built a deep understanding of the AI market, its technologies and regulation by co-founding and leading an AI startup.<\/li>\n\n\n\n<li>Performed in-depth customer discovery to learn what versatile organisations expect from AI, and what holds them back.<\/li>\n\n\n\n<li>Spent 15+ years connecting new technology to business goals and the people who use it \u2013 the same bridge AI needs today.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Digital Transformation<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I lead digital transformations end to end \u2013 from vision and technology to processes, data and people.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Transformed an entire customer service and digital marketing ecosystem in a 2,500-person organisation into a seamless digital customer journey.<\/li>\n\n\n\n<li>Planned and built a modern MarTech stack, with marketing automation and data platforms enabling personalised, scalable marketing.<\/li>\n\n\n\n<li>Envisioned and led a multi-year programme to design and launch new digital services and lead generation models.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Growth Strategy<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I create clear, long-term visions and turn them into strategies and capabilities that drive growth.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Created a 5-year vision and strategy that set the direction for digital growth in a large, complex B2B solution sales business.<\/li>\n\n\n\n<li>Designed the business model and growth strategy for a new AI venture, from market and customer insight to go-to-market.<\/li>\n\n\n\n<li>Built the capabilities for growth, assessing and developing talent and fostering a growth mindset across teams.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Marketing &amp; Brand<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I turn marketing into a driver of growth \u2013 from brand strategy to data-driven execution and measurable results.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Built a group-wide marketing organisation from scratch after a multi-company merger across eight European markets, working with the board through investor rounds and rapid growth.<\/li>\n\n\n\n<li>Led brand renewals to support new company strategies, strengthening brand perception among clients and talent.<\/li>\n\n\n\n<li>Owned brand, digital growth and customer experience as part of the extended executive leadership team of a 2,500-person organisation.<br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Sales &amp; Go-To-Market<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I build go-to-market models where marketing and sales work as one growth engine.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Built an integrated inbound-to-sales funnel that grew lead volume and value while shortening conversion time.<\/li>\n\n\n\n<li>Established a new pre-sales function and unified marketing and sales around shared metrics \u2013 one funnel, one process.<\/li>\n\n\n\n<li>Shaped a new venture&#8217;s go-to-market through customer discovery with 25+ organisations, defining its positioning and value proposition.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Change Leadership &amp; Coaching<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I help leaders and teams through change \u2013 combining clarity with psychological safety.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Made transformations stick by introducing new roles, developing talent and leading teams towards data-driven ways of working.<\/li>\n\n\n\n<li>Trusted partner to C-level leadership in guiding strategic change across complex organisations.<\/li>\n\n\n\n<li>Certified Business Coach, trained in solution-focused brief therapy, supporting leaders and teams through uncertainty.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-x-large-font-size\"><strong>I&#8217;m passionate about building what&#8217;s next \u2013 where AI, data-driven marketing and sales, deep customer understanding and people who embrace change turn into real growth.<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-fb81a370 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading alignwide has-xx-large-font-size\">What Is It Like To Work With Me<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-779fc9ec wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--5\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna is a visionary professional who sets challenging yet achievable goals, even in a fast-evolving landscape of technologies, data and AI. Hanna has the ability to provide a clear direction in an uncertain market.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--6\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHer strategic and commercial mindset, combined with a result-driven approach, proved immensely rewarding in our collaboration, playing a pivotal role in successfully navigating intricate challenges and ensuring the realisation of set goals.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--7\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna has a curious and a forward-looking growth mind-set, which is essential in the fast-moving digital world. She has a wide understanding of business and customers, and is able to create visions, strategies and roadmaps to support strategic business goals.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-779fc9ec wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--8\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWhat truly sets Hanna apart is her ability to think beyond conventional solutions. Time and again, she has impressed me with her innovative ideas, insightful comments, and thought-provoking questions, consistently raising the whole organization&#8217;s ambition level.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--9\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna combines a visionary mindset with a genuinely compassionate leadership style. Her expertise in B2B and marketing is remarkably comprehensive \u2014 from brand strategy to digital marketing, from data strategy to customer experience and from team leadership to transformational change.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--10\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna&#8217;s infectious enthusiasm and passion for her work contribute significantly to a collaborative and effective work environment. Her empathetic leadership style, ability to collaborate and drive results sets her apart and makes her a transformative force in any organisation fortunate enough to have her.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\"><strong>My Philosophy: AI Creates Value Only Through People<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">AI is changing how organisations work faster than any technology before it. Yet much of its value is lost between the tool and the business: agents nobody uses, trainings that don&#8217;t change daily work, pilots that never scale.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I&#8217;ve seen this before: the digital transformation of marketing taught me that new tools alone change nothing. The technology is rarely the bottleneck. Understanding customers, linking AI to real business problems and helping people change how they work \u2013 that&#8217;s where growth is won or lost.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Technology should empower people, not dictate how they work. The smartest tools are meaningless without people who lead and use them with confidence and clarity.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This is where I excel \u2013 connecting AI, business and people so that new things actually take off. Whether I&#8217;m building a new venture or helping an organisation change, the foundation is the same.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball.jpg\" alt=\"\" class=\"wp-image-19\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball.jpg 2560w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-300x200.jpg 300w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-1024x682.jpg 1024w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-768x512.jpg 768w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-1536x1024.jpg 1536w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-x-large-font-size\">Let\u2019s ensure your organisation is ready for what\u2019s next. <a href=\"mailto:hanna.e.holm@gmail.com\">Get in touch<\/a>, and let\u2019s shape the future together!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e62a8063 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-text-display is-style-text-display--11 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Shall we talk? <br><a href=\"mailto:hanna.e.holm@gmail.com\" rel=\"nofollow\">Drop me an email.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-b29d4327 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/hannaeholm\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth Leader &amp; Builder | Marketing, Sales &amp; AI Are You Facing Any of These Challenges? If any of these sound familiar, let\u2019s talk! I help organisations turn growth ambitions and AI investments into results by connecting technology, business and people. I work as a consultant, coach and fractional or interim leader \u2013 directly with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanna Holm \u2013 Growth Leader &amp; Builder | Marketing, Sales &amp; AI<\/title>\n<meta name=\"description\" content=\"Growth leader &amp; builder in marketing, sales and AI. 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