{"id":10,"date":"2025-05-18T11:39:19","date_gmt":"2025-05-18T11:39:19","guid":{"rendered":"https:\/\/hannaholm.fi\/?page_id=10"},"modified":"2025-06-10T14:43:05","modified_gmt":"2025-06-10T11:43:05","slug":"hanna","status":"publish","type":"page","link":"https:\/\/hannaholm.fi\/","title":{"rendered":"Hanna"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-contrast-color has-text-color has-link-color wp-elements-b59e3316fceac32cef30f9eee425194e\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-49249989 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ca2dd60b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-d8dce8eb wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(8.042rem, 8.042rem + ((1vw - 0.2rem) * 21.895), 22rem);font-style:normal;font-weight:300;letter-spacing:-0.03em;line-height:1.4\">Hey,<\/h2>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--1 wp-block-paragraph\">My name is Hanna Holm, and I help organisations drive growth and navigate change by aligning marketing, business strategy, technology and people.<\/p>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--2 wp-block-paragraph\">With 15+ years of experience in marketing, digital transformation, and leadership, I bring clarity, structure and momentum where it\u2019s needed most \u2013 whether it&#8217;s forming a strategy, building capabilities, renewing brand and MarTech, or leading complex changes related to people, processes, and technologies.<\/p>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--3 wp-block-paragraph\">As a Certified Business Coach, I also know how to support and inspire people through change, foster a psychologically safe environment, and help teams thrive.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-nowrap is-layout-flex wp-container-core-group-is-layout-0f0b95e2 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"1280\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna.jpeg\" alt=\"\" class=\"wp-image-16\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna.jpeg 958w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-225x300.jpeg 225w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-766x1024.jpeg 766w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/Hanna-768x1026.jpeg 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-x-large-font-size wp-block-paragraph\" style=\"line-height:1.2\"><a href=\"https:\/\/www.linkedin.com\/in\/hannaeholm\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><br><a href=\"mailto:hanna.e.holm@gmail.com\">hanna.e.holm@gmail.com<\/a><br><a href=\"tel:358405602626\">+358 40 560 2626<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\">Transformation Leader | Fractional CMO | Strategic Marketing &amp; Growth<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Are You Facing Any of These Challenges?<\/h2>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Trying to navigate digital transformation but unsure where to start?<\/li>\n\n\n\n<li><strong>Started a major transformation \u2013 but struggling to implement it fully?<\/strong><\/li>\n\n\n\n<li>Lacking a clear marketing strategy or vision?<\/li>\n\n\n\n<li>Struggling to align your marketing efforts with business growth goals?<\/li>\n\n\n\n<li>Need to modernise your marketing organisation, your MarTech stack or make better use of data and AI?<\/li>\n\n\n\n<li>Your customer experience isn&#8217;t consistent across all channels and there are gaps your customers can feel?<\/li>\n\n\n\n<li>Unsure how to turn your company vision into a clear brand identity and message?<\/li>\n\n\n\n<li>Or not sure where to take your brand next?<\/li>\n\n\n\n<li>Too much manual work in your marketing \u2013 and not enough automation?<\/li>\n\n\n\n<li>Unclear about the capabilities needed to succeed \u2013 or which skills to build internally vs. outsource?<\/li>\n\n\n\n<li>Facing internal resistance to change or lacking leadership?<\/li>\n\n\n\n<li>Looking for strong experience and vision without committing to a full-time CMO?<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>If any of these sound familiar, <a href=\"mailto:hanna.e.holm@gmail.com\">let\u2019s talk<\/a><\/strong>!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I specialise in helping companies like yours overcome these challenges \u2013 by providing strategic clarity, driving transformation, and empowering your teams to deliver results. As a Fractional CMO and Transformation Leader, I bring both vision and hands-on expertise to help your business thrive.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic.jpg\" alt=\"\" class=\"wp-image-18\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic.jpg 1024w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-300x300.jpg 300w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-150x150.jpg 150w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/dont-panic-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-4bb49aaa wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h1 class=\"wp-block-heading alignwide\">My Expertise &amp; Achievements<\/h1>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Marketing<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I have extensive experience in marketing, from brand strategy to data-driven digital marketing, focused on growth, customer experience, and measurable results.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Established group-level marcom operations across multiple European markets in an innovative digital agency.<\/li>\n\n\n\n<li>Successfully renewed a well-know Finnish brand to support a new strategy and improve brand perception among clients and talent.<\/li>\n\n\n\n<li>Built a complete digital marketing ecosystem including technologies, partners, capabilities and processes (for campaigns, advertising, SEO, analytics, webservices and marketing automation) in a large Finnish company.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Strategy<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I&#8217;m skilled in creating clear, long-term visions and translating them into actionable strategies that align marketing with business goals.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Led marketing through M&amp;A-driven restructuring across the company in eight countries.<\/li>\n\n\n\n<li>Developed strategic marketing frameworks to connect customer experience, data, and business goals.<\/li>\n\n\n\n<li>Created and managed a 5-year digital marketing transformation vision and strategy for a large and complex B2B solution sales business.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Digitalisation<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I have proven ability to lead digitalisation initiatives, including marketing automation, data utilisation, and customer-centric development.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Led a multi-year project to design and implement new digital services and lead generation models.<\/li>\n\n\n\n<li>Championed the shift towards data-led, scalable and efficient operations.<\/li>\n\n\n\n<li>Transformed marketing into a digital-first, customer-centric function with automation, data and KPIs.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Transformations<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I have a successful track record in driving complex organisational and operational transformations, integrating people, processes, and technology.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Led organisational and operational change, creating new roles, capabilities and processes.<\/li>\n\n\n\n<li>Spearheaded cultural and capability transformation to foster digital growth mindset.<br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">MarTech<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I have deep understanding of marketing technologies and their role in enhancing efficiency, scalability, and personalised customer engagement.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Planned and built a modern MarTech stack to support personalised and scalable marketing.<\/li>\n\n\n\n<li>Visioned and oversaw the implementation of marketing automation and data platforms to support long-term growth.<\/li>\n\n\n\n<li>Integrated tools, data and workflows to create a unified \u201cone funnel, one process\u201d sales-marketing collaboration.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Change Management<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I&#8217;m empathetic and results-driven change leader, capable of guiding teams through uncertainty while fostering growth, commitment, and collaboration.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Known for empathetic and visionary leadership style \u2013 combining clarity with psychological safety.<\/li>\n\n\n\n<li>Trusted partner for C-level leadership in guiding strategic transformation across complex environments.<\/li>\n\n\n\n<li>Certified Business Coach with proven ability to lead teams through uncertainty and continuous change.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\">I&#8217;m passionate about shaping the future of marketing \u2013 one where bold branding, customer understanding and data-driven operations form the foundation for success.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-fb81a370 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading alignwide has-xx-large-font-size\">What Is It Like To Work With Me<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-779fc9ec wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--4\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna combines a visionary mindset with a genuinely compassionate leadership style. Her expertise in B2B and marketing is remarkably comprehensive \u2014 from brand strategy to digital marketing, from data strategy to customer experience and from team leadership to transformational change.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--5\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cWhat truly sets Hanna apart is her ability to think beyond conventional solutions. Time and again, she has impressed me with her innovative ideas, insightful comments, and thought-provoking questions, consistently raising the whole organization\u2019s ambition level.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--6\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna is a visionary professional who sets challenging yet achievable goals, even in a fast-evolving landscape of technologies, data and AI. She navigates in a cross-organizational setting smoothly paving the way for successful transformation. Hanna has the ability to provide a clear direction in an uncertain market, encouraging the organization to innovate and learn while maintaining space for daily operations.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-779fc9ec wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--7\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna has a curious and a forward-looking growth mind-set, which is essential in the fast-moving digital world. She has a wide understanding of business and customers, and is able to create visions, strategies and roadmaps to support strategic business goals.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--8\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna is a visionary and people-oriented, bold leader who consistently challenges the status quo, encouraging the team to think beyond conventional boundaries. Her strategic and commercial mindset, combined with a result-driven approach, proved immensely rewarding in our collaboration, playing a pivotal role in successfully navigating intricate challenges and ensuring the realisation of set goals.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(u002du002dwpu002du002dpresetu002du002dcoloru002du002daccent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-02ccbb15 wp-block-quote-is-layout-flow is-style-plain--9\" style=\"font-style:normal;font-weight:400\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-c61b7426 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cHanna&#8217;s infectious enthusiasm and passion for her work contribute significantly to a collaborative and effective work environment, making each project a journey of growth and innovation. Her empathetic leadership style, ability to collaborate and drive results sets her apart and makes her a transformative force in any organisation fortunate enough to have her.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">My Philosophy For Modern Marketing<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The pace of change in marketing and business is only accelerating. Bold branding, deep customer understanding and data-driven operations form a strong foundation for modern marketing. To succeed in the future, organisations must embrace agility \u2013 not just in their tools, but in their mindset. Clearly, staying current with technology is essential too, but not enough.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">I believe that people and capabilities are the true drivers of sustainable growth. Organisations need to continuously assess and develop their talent, ensuring that teams have the skills, curiosity, and adaptability to thrive in an ever-evolving environment. This isn\u2019t a one-time effort \u2013 it\u2019s something that must be reviewed and nurtured every year.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Technology and processes should empower people, not dictate how they work. The smartest tools and most efficient workflows are meaningless without the right people leading and executing with confidence and clarity.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This is where I excel \u2013 helping organisations stay future-ready by aligning marketing, business strategy, technology and most importantly, people.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball.jpg\" alt=\"\" class=\"wp-image-19\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball.jpg 2560w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-300x200.jpg 300w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-1024x682.jpg 1024w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-768x512.jpg 768w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-1536x1024.jpg 1536w, https:\/\/hannaholm.fi\/wp-content\/uploads\/2025\/05\/glass-ball-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\">Let\u2019s ensure your organisation is ready for what\u2019s next. <a href=\"mailto:hanna.e.holm@gmail.com\">Get in touch<\/a>, and let\u2019s shape the future together!<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e62a8063 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center is-style-text-display is-style-text-display--10 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">How can I help? <br><a href=\"mailto:hanna.e.holm@gmail.com\" rel=\"nofollow\">Drop me an email.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-b29d4327 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin has-contrast-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/hannaeholm\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transformation Leader | Fractional CMO | Strategic Marketing &amp; Growth Are You Facing Any of These Challenges? If any of these sound familiar, let\u2019s talk! I specialise in helping companies like yours overcome these challenges \u2013 by providing strategic clarity, driving transformation, and empowering your teams to deliver results. As a Fractional CMO and Transformation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hanna - Hanna Holm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hannaholm.fi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hanna - Hanna Holm\" \/>\n<meta property=\"og:description\" content=\"Transformation Leader | Fractional CMO | Strategic Marketing &amp; Growth Are You Facing Any of These Challenges? 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