Hey,
My name is Hanna Holm, and I help organisations drive growth and navigate change by aligning marketing, business strategy, technology and people.
With 15+ years of experience in marketing, digital transformation, and leadership, I bring clarity, structure and momentum where it’s needed most – whether it’s forming a strategy, building capabilities, renewing brand and MarTech, or leading complex changes related to people, processes, and technologies.
As a Certified Business Coach, I also know how to support and inspire people through change, foster a psychologically safe environment, and help teams thrive.
Transformation Leader | Fractional CMO | Strategic Marketing & Growth
Are You Facing Any of These Challenges?
- Trying to navigate digital transformation but unsure where to start?
- Started a major transformation – but struggling to implement it fully?
- Lacking a clear marketing strategy or vision?
- Struggling to align your marketing efforts with business growth goals?
- Need to modernise your marketing organisation, your MarTech stack or make better use of data and AI?
- Your customer experience isn’t consistent across all channels and there are gaps your customers can feel?
- Unsure how to turn your company vision into a clear brand identity and message?
- Or not sure where to take your brand next?
- Too much manual work in your marketing – and not enough automation?
- Unclear about the capabilities needed to succeed – or which skills to build internally vs. outsource?
- Facing internal resistance to change or lacking leadership?
- Looking for strong experience and vision without committing to a full-time CMO?
If any of these sound familiar, let’s talk!
I specialise in helping companies like yours overcome these challenges – by providing strategic clarity, driving transformation, and empowering your teams to deliver results. As a Fractional CMO and Transformation Leader, I bring both vision and hands-on expertise to help your business thrive.
My Expertise & Achievements
Marketing
I have extensive experience in marketing, from brand strategy to data-driven digital marketing, focused on growth, customer experience, and measurable results.
- Established group-level marcom operations across multiple European markets in an innovative digital agency.
- Successfully renewed a well-know Finnish brand to support a new strategy and improve brand perception among clients and talent.
- Built a complete digital marketing ecosystem including technologies, partners, capabilities and processes (for campaigns, advertising, SEO, analytics, webservices and marketing automation) in a large Finnish company.
Strategy
I’m skilled in creating clear, long-term visions and translating them into actionable strategies that align marketing with business goals.
- Led marketing through M&A-driven restructuring across the company in eight countries.
- Developed strategic marketing frameworks to connect customer experience, data, and business goals.
- Created and managed a 5-year digital marketing transformation vision and strategy for a large and complex B2B solution sales business.
Digitalisation
I have proven ability to lead digitalisation initiatives, including marketing automation, data utilisation, and customer-centric development.
- Led a multi-year project to design and implement new digital services and lead generation models.
- Championed the shift towards data-led, scalable and efficient operations.
- Transformed marketing into a digital-first, customer-centric function with automation, data and KPIs.
Transformations
I have a successful track record in driving complex organisational and operational transformations, integrating people, processes, and technology.
- Led organisational and operational change, creating new roles, capabilities and processes.
- Spearheaded cultural and capability transformation to foster digital growth mindset.
MarTech
I have deep understanding of marketing technologies and their role in enhancing efficiency, scalability, and personalised customer engagement.
- Planned and built a modern MarTech stack to support personalised and scalable marketing.
- Visioned and oversaw the implementation of marketing automation and data platforms to support long-term growth.
- Integrated tools, data and workflows to create a unified “one funnel, one process” sales-marketing collaboration.
Change Management
I’m empathetic and results-driven change leader, capable of guiding teams through uncertainty while fostering growth, commitment, and collaboration.
- Known for empathetic and visionary leadership style – combining clarity with psychological safety.
- Trusted partner for C-level leadership in guiding strategic transformation across complex environments.
- Certified Business Coach with proven ability to lead teams through uncertainty and continuous change.
I’m passionate about shaping the future of marketing – one where bold branding, customer understanding and data-driven operations form the foundation for success.
What Is It Like To Work With Me
“Hanna combines a visionary mindset with a genuinely compassionate leadership style. Her expertise in B2B and marketing is remarkably comprehensive — from brand strategy to digital marketing, from data strategy to customer experience and from team leadership to transformational change.”
“What truly sets Hanna apart is her ability to think beyond conventional solutions. Time and again, she has impressed me with her innovative ideas, insightful comments, and thought-provoking questions, consistently raising the whole organization’s ambition level.”
“Hanna is a visionary professional who sets challenging yet achievable goals, even in a fast-evolving landscape of technologies, data and AI. She navigates in a cross-organizational setting smoothly paving the way for successful transformation. Hanna has the ability to provide a clear direction in an uncertain market, encouraging the organization to innovate and learn while maintaining space for daily operations.”
“Hanna has a curious and a forward-looking growth mind-set, which is essential in the fast-moving digital world. She has a wide understanding of business and customers, and is able to create visions, strategies and roadmaps to support strategic business goals.”
“Hanna is a visionary and people-oriented, bold leader who consistently challenges the status quo, encouraging the team to think beyond conventional boundaries. Her strategic and commercial mindset, combined with a result-driven approach, proved immensely rewarding in our collaboration, playing a pivotal role in successfully navigating intricate challenges and ensuring the realisation of set goals.”
“Hanna’s infectious enthusiasm and passion for her work contribute significantly to a collaborative and effective work environment, making each project a journey of growth and innovation. Her empathetic leadership style, ability to collaborate and drive results sets her apart and makes her a transformative force in any organisation fortunate enough to have her.”
My Philosophy For Modern Marketing
The pace of change in marketing and business is only accelerating. Bold branding, deep customer understanding and data-driven operations form a strong foundation for modern marketing. To succeed in the future, organisations must embrace agility – not just in their tools, but in their mindset. Clearly, staying current with technology is essential too, but not enough.
I believe that people and capabilities are the true drivers of sustainable growth. Organisations need to continuously assess and develop their talent, ensuring that teams have the skills, curiosity, and adaptability to thrive in an ever-evolving environment. This isn’t a one-time effort – it’s something that must be reviewed and nurtured every year.
Technology and processes should empower people, not dictate how they work. The smartest tools and most efficient workflows are meaningless without the right people leading and executing with confidence and clarity.
This is where I excel – helping organisations stay future-ready by aligning marketing, business strategy, technology and most importantly, people.
Let’s ensure your organisation is ready for what’s next. Get in touch, and let’s shape the future together!
How can I help?
Drop me an email.