Hey,
Whether it’s adopting AI or digitalising marketing and sales, change rarely fails because of the technology. It fails when no one connects it to the business, the customers and the people who are meant to make it work.
I’m Hanna Holm, and making that connection is what I do.
With 15+ years in marketing, sales and digital transformation – and most recently as co-founder and CEO of an AI startup – I bring clarity, structure and momentum where change needs it most: linking AI to real business problems, renewing how marketing and sales work, building new capabilities and leading people through change.
As a Certified Business Coach, I also know how to support people through uncertainty, foster psychological safety and help teams thrive.
Growth Leader & Builder | Marketing, Sales & AI
Are You Facing Any of These Challenges?
- Trying to navigate digital transformation but unsure where to start?
- Invested in AI tools, agents or training, but the daily work hasn’t really changed?
- Unsure how AI connects to your business goals and customers?
- Growth has stalled and you need clarity on customers, positioning and go-to-market?
- Lacking a clear marketing strategy – or not sure where to take your brand next?
- Marketing and sales still running on manual work, scattered tools and unused data?
- Launching a new business or offering and need someone who has built from zero?
- Need to modernise your marketing organisation, your MarTech stack or make better use of data and AI?
- Unclear about the capabilities needed to succeed – or which skills to build internally vs. outsource?
- Facing internal resistance to change or lacking leadership?
- Need a senior leader on a fractional or interim basis, without a full-time hire?
If any of these sound familiar, let’s talk!
I help organisations turn growth ambitions and AI investments into results by connecting technology, business and people. I work as a consultant, coach and fractional or interim leader – directly with companies and as part of partner teams in AI implementation and training projects.
How I Can Help
AI & Business
I act as a bridge between business, customers and technology – helping leaders see where AI creates value and what it takes to get there.
- Built a deep understanding of the AI market, its technologies and regulation by co-founding and leading an AI startup.
- Performed in-depth customer discovery to learn what versatile organisations expect from AI, and what holds them back.
- Spent 15+ years connecting new technology to business goals and the people who use it – the same bridge AI needs today.
Digital Transformation
I lead digital transformations end to end – from vision and technology to processes, data and people.
- Transformed an entire customer service and digital marketing ecosystem in a 2,500-person organisation into a seamless digital customer journey.
- Planned and built a modern MarTech stack, with marketing automation and data platforms enabling personalised, scalable marketing.
- Envisioned and led a multi-year programme to design and launch new digital services and lead generation models.
Growth Strategy
I create clear, long-term visions and turn them into strategies and capabilities that drive growth.
- Created a 5-year vision and strategy that set the direction for digital growth in a large, complex B2B solution sales business.
- Designed the business model and growth strategy for a new AI venture, from market and customer insight to go-to-market.
- Built the capabilities for growth, assessing and developing talent and fostering a growth mindset across teams.
Marketing & Brand
I turn marketing into a driver of growth – from brand strategy to data-driven execution and measurable results.
- Built a group-wide marketing organisation from scratch after a multi-company merger across eight European markets, working with the board through investor rounds and rapid growth.
- Led brand renewals to support new company strategies, strengthening brand perception among clients and talent.
- Owned brand, digital growth and customer experience as part of the extended executive leadership team of a 2,500-person organisation.
Sales & Go-To-Market
I build go-to-market models where marketing and sales work as one growth engine.
- Built an integrated inbound-to-sales funnel that grew lead volume and value while shortening conversion time.
- Established a new pre-sales function and unified marketing and sales around shared metrics – one funnel, one process.
- Shaped a new venture’s go-to-market through customer discovery with 25+ organisations, defining its positioning and value proposition.
Change Leadership & Coaching
I help leaders and teams through change – combining clarity with psychological safety.
- Made transformations stick by introducing new roles, developing talent and leading teams towards data-driven ways of working.
- Trusted partner to C-level leadership in guiding strategic change across complex organisations.
- Certified Business Coach, trained in solution-focused brief therapy, supporting leaders and teams through uncertainty.
I’m passionate about building what’s next – where AI, data-driven marketing and sales, deep customer understanding and people who embrace change turn into real growth.
What Is It Like To Work With Me
“Hanna is a visionary professional who sets challenging yet achievable goals, even in a fast-evolving landscape of technologies, data and AI. Hanna has the ability to provide a clear direction in an uncertain market.”
“Her strategic and commercial mindset, combined with a result-driven approach, proved immensely rewarding in our collaboration, playing a pivotal role in successfully navigating intricate challenges and ensuring the realisation of set goals.”
“Hanna has a curious and a forward-looking growth mind-set, which is essential in the fast-moving digital world. She has a wide understanding of business and customers, and is able to create visions, strategies and roadmaps to support strategic business goals.”
“What truly sets Hanna apart is her ability to think beyond conventional solutions. Time and again, she has impressed me with her innovative ideas, insightful comments, and thought-provoking questions, consistently raising the whole organization’s ambition level.”
“Hanna combines a visionary mindset with a genuinely compassionate leadership style. Her expertise in B2B and marketing is remarkably comprehensive — from brand strategy to digital marketing, from data strategy to customer experience and from team leadership to transformational change.”
“Hanna’s infectious enthusiasm and passion for her work contribute significantly to a collaborative and effective work environment. Her empathetic leadership style, ability to collaborate and drive results sets her apart and makes her a transformative force in any organisation fortunate enough to have her.”
My Philosophy: AI Creates Value Only Through People
AI is changing how organisations work faster than any technology before it. Yet much of its value is lost between the tool and the business: agents nobody uses, trainings that don’t change daily work, pilots that never scale.
I’ve seen this before: the digital transformation of marketing taught me that new tools alone change nothing. The technology is rarely the bottleneck. Understanding customers, linking AI to real business problems and helping people change how they work – that’s where growth is won or lost.
Technology should empower people, not dictate how they work. The smartest tools are meaningless without people who lead and use them with confidence and clarity.
This is where I excel – connecting AI, business and people so that new things actually take off. Whether I’m building a new venture or helping an organisation change, the foundation is the same.
Let’s ensure your organisation is ready for what’s next. Get in touch, and let’s shape the future together!
Shall we talk?
Drop me an email.